Helping small business owners, professionals, and solopreneurs achieve their goals, if not their dreams

Recently, a colleague asked me why I do what I do -- a question I have asked businesspeople dozens, if not hundreds of times. I quickly answered, "Because I like to help people." But he did not let me stop there, seeing that as a superficial answer. He asked again. It took a while, but I determined the root cause.

My father was a firefighter. He dedicated his life to helping people -- on and off the job. It should be no surprised that, as a child, I wanted to be a firefighter; I wanted to be like my dad. However, as I grew older, some things changed. I no longer wanted to be a firefighter. But then again, some things didn't ... I still wanted to be like my dad.

By sharing my client attraction expertise through my speaking engagements, writing, and coaching, I help others in my own way. I help them succeed ... to reach levels they did not think possible ... to not only reach their business goals, but also realize their life's dreams.

I admire people who are excellent at what they do -- who know what needs to be done and how to make it happen efficiently and effectively. But I also realize that just being good at what you do does not necessarily lead to financial success. (Think about all the "starving artists" in the world.) Someone has to show you how to have your profitable target audience coming to you ... how to have your best prospects predisposed to do business with you and only you ... how to have them willing, if not eager, to pay your rates -- profitable rates.

That was my answer to my colleague -- the answer to why it is I do what I do. It's about helping people. It's about showing them how to achieve their goals, if not their dreams. It's about passion -- a passion that was ignited in me by a firefighter.